Closing the sale is one of the most important processes in the sales field. Unfortunately, it’s a process that can sometimes be overlooked by even the best sales representatives. Sales people are known for their positive attitudes, endless enthusiasm and superior creativity. With character traits like that you would think each and every deal on the table would go through without a hitch. What stops a sale cold turkey after you’ve done your presentations and submitted a well thought out proposal? One of the biggest obstacles to landing a sale is not properly closing the sale.
An important point to consider is that closing the sale does not necessarily mean the pretty bow that’s stuck to a signed proposal. Each and every interaction with a client gives sales people the opportunity to move the client towards the end goal. Closing the sale means follow through, it means thinking ahead of the game and making certain that every time you leave a client, they have a call to action. If your client has something they have to do after your interaction, they will walk away thinking of you, your product, and your investment in their relationship.
Consistently closing each interaction with your clients will make the final steps much easier. The client will become invested in you and your company over the course of the sales process and the final decision becomes a simple next step in the process. Never miss an opportunity to take this important step in securing and closing the sale!
Duane Campbell is a Global Accounts Manager for Jaroop, a web application development company that develops business intelligence, social interaction and client services for businesses. Jaroop is also the creator of the cloud based sales proposal application ClientSky, an online platform for professional service firms to generate, send and track sales proposals online. Duane can be reached at 860-357-2060 ext 302 or email@example.com.