Online Sales Proposals: Writing an Effective and Engaging Proposal

Effective online sales proposals are the ones that clearly state the problem of the client and its solution.  The basic idea of a proposal is to bring out the need of why the client should choose you instead of your competitors.  It’s important to present a clear and crisp proposal to attract your clients, rather than a lengthly presentation that loses sight of the clients needs.

Online Sales Proposals

The key to writing a successful online sales proposal is creating a long lasting impression on the client.  In order to achieve that goal it is necessary that your proposal contains certain elements that will make it unique from your competitors.

  • Include information about the client’s business – While preparing an online sales proposal, it is highly important to talk about the needs of your client’s business.  Reflect upon the current situation of their business and how your solution can make a positive difference.  It’s important to demonstrate to the client that you view yourself as a partner to their business by showing them you are knowledgable about the challenges they face.
  • Proper analysis – Before you even begin to draft a proposal, make certain that you have done extensive research about what the client’s need.  This will help you create a proposal that specifically reflects those needs and provides solutions.  Be specific with why the client should select you and the benefit they can gain from your services.
  • Effective presentation – Online sales proposals offer a unique way to include a variety of media enhancements and formatting that are more limited in traditional proposals.  It’s important to spend time ensuring that the presentation of your online sales proposal makes the best use of the tools available.  Paragraphs may not best convey your message in every area.  Don’t be afraid to convert some of your paragraphs into bullets to better express your points and support your claims with diagrams and graphical representations.
  • Conclusion – Don’t overlook the way a well thought out conclusion to your online sales proposal can lead to higher sales conversions.  Take a few lines to summarize the key points of your proposal and end on a positive note confirming your commitment to your client.

These are some important elements that should be focused on to make your online sales proposals effective and engaging.  Keep these points in mind when you’re preparing your next proposal and you’re sure to be on the road to success.

Duane Campbell is a Global Accounts Manager for Jaroop, a web application development company that develops business intelligence, social interaction and client services for businesses. Jaroop is also the creator of the cloud based sales proposal application ClientSky, an online platform for professional service firms to generate, send and track sales proposals online.  Duane can be reached at 860-357-2060 ext 302 or dcampbell@jaroop.com.