Being a sales professional, it’s unlikely that you’ve gone through your career having never been told that your price is too high. This and other objectives are often raised by clients as they seek to get the most product for their money. It’s important to learn how to address this objective in a positive manner that builds client trust and demonstrates a willingness to listen and work through their concerns. The first step to overcoming a pricing objection, is to realize that the objection does not mean the client doesn’t want your product or service. Efficiently handling client price objections is an important step in building client relationships.