It’s important that sales professionals view sales proposals as tools of their business. Sales proposals effectively get your idea in front of your clients. They are delivered in a manner that gives the client time to reflect upon the solution you are offering to their needs. At it’s most basic description, a sales proposal is a written pitch that educates the client on your company’s service or product. Good sales proposals are tailored to the client after the sales professionals have gained a clear understanding of the client’s business and needs.
Very often, many salespeople look at their sales proposals and are happy with the way they tell the story of their companies, their services, etc. What they don’t realize is how bad their proposals….suck.
Most likely, you have a terrible sales proposal and don’t even know it. It isn’t that these sales proposals are poorly written, formatted or designed. In fact, the opposite is true – they often look very professional and the author has invested a ton of time on the content, formatting, proofing, etc. The real problem with these proposals is that they are just TERRIBLE at helping close deals. If you sales proposal does suck, you likely fit into one or more of the following categories of sales proposal writers: